7 Secrets for Growing an Established Business
| 4 minutes read
Everyone talks about how to start a business? But very few talk about how to run a business once you establish it. Starting a business is easy, but continuing a business is a tough task. These seven secrets will help to grow current/established businesses further.
If you’re running a startup, one thing is for sure you want to increase the sales, and you want to grow. After launching your business, you might have noticed that as per your expectation, your business is not growing; this is the most common problem amongst small businesses. The saddest part is that no one talks about the business after the launch? Everyone is pushing to start a business; this blog is all about those crucial tactics. If you implement them in your business, you can witness growth.
These7 tips will help you grow your business in no time.
1. Focus on customer service
Once you have started the business, it becomes essential to increase customer service potential. Good customer services help you retain existing customers and remember that a satisfied customer tells others to take assistance from you. Suppose you want to grow your existing business focus on enhancing customer support. Not only this, focus on quality services that can help customers and fix all customers’ issues. A satisfied customer is the key to success.
A cheerful satisfied customer leaves positive feedback with their reviews and shares them with their family and friends, also recommend to others. Then, of course, your business will grow.
2. Enhance your homepage
The first thing that online customers look at is your home page, if it is well organized with complete details, then it builds trust and your brand image gets a boost.
As per various reports, 95 percent of visitors to your website aren’t ready to buy something. But if your home page attracts them, then they end up buying something. On the other hand, if your website does not create any buzz, they won’t trust the product you’re offering, and it will be turned off.
Sometimes a simple change can boost revenue tremendously. For example, make attractive UI/UX and post clear images with complete information related to the products and services you’re offering.
3. Turn your customers into salespeople
No doubt about it, it’s hard to find less expensive and more effective word-of-mouth than people who are happy to do business with you. Of course, various customers share this information without prompting, but you can help the process along by offering incentives for doing so.
Put together a referral program and make sure your current customers are familiar with it. Reward/offer coupon to code your clients for sending you new startup. Think along the lines of giving a free month of service, an extra percentage off, or cash. Whatever you choose, make it worth someone’s time and effort to refer you. Then, back it up with excellent service, making your new and old customers happy with the great relationship.
4. Make an outstanding blog
It is not surprising that around 55 percent of marketers state blog posts are their most important inbound marketing activity. A content marketing expert, Corey Wainwright writes that good blogging can drive traffic to your website, convert that traffic into leads, establish authority in your industry, and achieve long-term results for your Startup or Established Company. Considering that 81 percent of shoppers conduct research online, great blog posts can bring your business a lot of value over time. In addition, potential customers will naturally find your site once your blog has an established online presence. So make sure the bulk of the content is all-time tremendous and evergreen.
In the blog, add pictures links, and use relevant information as per the blog title. Then, interact with customers—and respond to their needs and questions. This will improve your blog traffic and improve ranking on Google.
5. Grow your team
Growing your customer base and growing your sales typically means increasing your team. And just as you need to focus on providing exceptional customer service, you need to focus on the quality of the people that join your team. Prefer quality over quantity.
Focus on finding mixed voices that can not only fulfill the duties of the role, but that can provide unique perspectives that challenge your own. Sometimes you don’t need someone who always says ‘Yes Sir/Maam.’ You sometimes need who thinks out of the box. Leads the team from the front.
Additionally, as you look to hire new employees, at the same time, you also want to focus on your current staff’s professional development. Show that you value them and their contribution to your Startup business growth.
6. Take calculated risks
Running a business without a risk? No, that’s possible. It is important to take some calculated risks to gain momentum and step into the real world of business. Relying on good luck should not be there in your mind. Come forward and take some risks like bold decision making, hire an aggressive team who works for you and bring out some results in your favor. It is crucial to identify roadblocks and, before the time, identify and plan accordingly.
This will help you challenge yourself and be proactive in every decision making. As a result, you will be adjusted, and you will always be habitual to take some calculated risks.
7. Stay focused on your core strengths
What is the one thing you bring to the table that others do not? Keep your focus on that. If your team has a great potential of making UI/UX design, then do it better than others. No company is perfect; they work hard on their strengths and minimize other mistakes. Likewise, you also need to identify and stay focused on the core strength. Then, hire or purchase other solutions, staff, and expertise to care for the rest.
Last Worthy Note
Your business will consistently transition between points of growth and points of stagnation. The key is to keep searching for new growth opportunities and do not get afraid to get creative and test them. But be sure to have goals and measurable results in mind so you can avoid turning potential growth into a severe misstep.
Therefore take the planned steps ahead, and you will realize you have achieved a lot in life. The last thing we want to add is ‘Have Some Patience’ because businesses don’t grow overnight.
Suprotik Sinha is the Content Writer with Synkrama Technologies. He writes about technologies and startups in the global enterprise space. An animal lover, Suprotik, is a postgraduate from Symbiosis Institute of Mass Communication (SIMC) Pune. He carries 6+ years of experience in Content Writing, and he also worked in mainstream broadcast media, where he worked as a Journalist with Ibn7 ( now known as News18 India) and Zee Media in Mumbai.