6 Reasons Why Blogging is Important to Your Brand
| 7 minutes read
Here are six significant reasons why blogging is important to your brand, which will help grow your traffic and attract new customers.
Table of contents.
- Blogging will help to climb the search rankings and boost your traffic
- Boost your brand identity
- Blog gives your business results long after the initial post
- Generate more leads and collect database
- Support offline marketing activities
- Blogging develop an engaging community
Do you want to grow your website traffic, build loyalty with current customers, attract new customers and become a market leader in your space? If yes then, you are at the right place. We will decode how blogging can help reach your target customers and turn your brand into the global market leader- to achieve this; you have to make a strategy. Now the question is, how can you execute it properly with blogging? To answer this, stay with us till the end, and we are sure you will get an idea and the importance of blogging in your business.
Try to discover the power of a blog because the opportunities are endless. Your goal should be continually adding value by publishing informative, well-written articles created with strategy and customer engagement in mind.
- Grow online traffic and generate leads.
- Nurture and influence customers.
- Keep current customers engaged.
- Differentiate your business from other similar companies.
- Increase demand and interest in your products or services.
If you run a startup or a small business, these statistics will tell you how crucial blogging is for every organization. Many people think blogging is just a hype, but actually, it’s a ladder towards success. You will not get the benefits until and unless you start blogging with strategies.
Here are few statistics you should know about; it clearly shows how crucial blogging is for every organization.
- 61% of US consumers have made a purchase based on a blog post.
- 37% of marketers find that blogs are the most important method of content marketing.
- Companies that blog enjoy 97% more inbound links than blog less competitors.
- Websites with blogs have 434% more indexed pages than websites without blogs.
- B2B businesses are more likely to blog than B2C businesses.
- 94% of those who share posts do it because they think it will be helpful to others.
- B2B companies with blogs get 67% more leads than those without.
Note: The figures might change later.
Source- Content Marketing Institute
Still, need convincing why blogging is crucial for your business? Let’s dive into the six big benefits of blogging for business.
1. Blogging will help to climb the search rankings and boost your traffic.
Raise your hand if you want more website visitors. Now think about the ways the audience find your website for, i.e., Unboxingstartups.com
- The simplest way is to type your business name into their browser, but that’s an audience you already have. They know who you are and what you do; you’re already on their radar. Here you have to target new customers; existing customers won’t help you increase your website traffic because you’re already getting traffic with existing customers. If you want to raise your traffic, knock on the door of new customers.
- You could pay for traffic by buying an email list, spamming them with your emails, and hoping some users open and click through on the emails. But that’s expensive and somehow illegal.
- You could pay for traffic by placing hundreds of paid ads, which isn’t illegal but still quite expensive and unsuitable for small businesses. And the second you run out of money, your traffic stops coming.
Now the question is, how can you drive millions of traffic on your website? In short: blogging, search engines, and social media will help you. Let’s find out how it works.
First, think about how many pages there are on your website. Probably not a ton, right? And think how often you update those pages. Probably not that often, right? (How often can you update your About Us page)? You know, the majority of the startups don’t update once they create the page.
Well, blogging can solve both of those problems.
Every time you write a new blog post, it’s one more indexed page to your website, which means it’s one more chance for you to show up in search engines and drive traffic to your website in organic search. Blogging can also help you to get discovered through social media platforms. Every time you write a blog, you’re creating content that people can share on every platform — Twitter, LinkedIn, Facebook, Instagram — which helps to introduce your business to new audiences.
The content also helps keep your social media presence going — instead of asking your manager to come up with new original content for social media; your blog can serve as that repository of content. You get an opportunity to strengthen your social media with blog content and drive new visitors to your blog via social media platforms. So the first benefit of blogging is, it drives new traffic and works closely with search engines and social media.
2. Boost your brand identity
Branding no longer means your company logo and attractive tagline. Branding now also includes how customers and potential users can emotionally and psychologically connect to the brand. For example, whenever you see the one bite Apple, you immediately associate it with Apple Inc. So that’s the power of the brand the company has developed.
That was just an example of how a brand connects with the people when they come to that level. But when you look out for small businesses or startups, things change a bit because you’re starting from scratch.
To boost your brand identity, try to use the same language style, color scheme, and motifs in your blog; you solidify your company’s branding that you have established through your website and social media efforts. And a brand becomes successful only when audiences connect with the brand.
Fashion company Pretty Little Thing, for example, uses a casual, teenage voice on their blog, attracting their target market and promoting their products by using the very same conversational language their customer base would use.
Therefore, this is one reason why blogging is important for business as it helps build your brand identity.
Also Read: Content Strategy for Startups: A Marketing Guide
3. Blog gives your business results long after the initial post.
This is one of the most undiscussed benefits of blogs – blogs continue to attract new leads and users well into the future. In short, blogging gives benefits for a longer time.
HubSpot reports that more than three-quarters of their blog post views are from older posts. We all know new blogs take some time to drive traffic; therefore, if you had posted a great blog and that is a few months old, then chances are you will start getting traffic on your website. Those old posts help collect the majority (over 91%) of their leads.
But it is still necessary to create new posts; older posts can remain relevant for millions of readers for a long time.
Old blog posts that have gained DA/ranking over time and are bringing in a respectable amount of organic traffic and can also be easily updated with the latest details from time to time.
This is why it’s a great practice to keep older blogs updated with the latest information and newer data. Sometimes it takes a few minor tweaks to retain its usefulness and continue to bring in qualified leads.
4. Generate more leads and collect database
A website helps create awareness and generates more leads. With everyone going digital, your target or prospect customers are also searching for you online. Targeting them becomes easy with a website; you can collect databases and leads from your website inquiry form with this.
New visitors start visiting your website to refer to your content. Organic and referral traffic also begin visiting your website.
After frequent visits, a user becomes your target audience and, after that, your lead, as he/she shares his details.
5. Support offline marketing activities
Traditional marketing activities are still popular amongst businesses. Companies still use radio, print advertisements, banners, and distribution to create a local presence, directly impacting local audiences. The contact information used in your marketing material includes website and social media platforms for people to visit your business there and know about your services and products.
People refer to your online presence before visiting or enquiring with you. A visitor views your blog on your website and comes across your articles and blog posts, with which he gets assured about your business. A business also makes fake or false promises, with which trusting websites with only some information is a risk-taker.
To support your offline marketing activities blog is a must for business and startup.
6. Blogging can help to develop an engaging community.
Your blog post enables you to facilitate important discussions in your industry, build a community of people interested, and engage with your posts. These discussions will give you an idea of the people in the community and shape your business’s future. By communicating with the target audience and listening to what they want and need by providing high-quality and well-researched content for them, you will encourage them to keep engaging with you and open up for discussion.
To achieve that level of engagement, you’ll have to execute an intentional and strategic approach to blogging. When creating your blog strategy, don’t forget to include content that will encourage valuable discussions about current issues within your industry, as well as any new or follow trends.
When discussing these issues, give your perspective. Remember, your supreme clients can find coverage of these topics in various online places- what makes your content unique is your perspective on the topic you cover.
When people align and connect with your point of view, they’ll not only read everything that you create, but they’ll share it too.
Start Blogging Effectively and Strategically for Business
The power of the blog is endless. Utilizing the blog in the organization depends on how you want to
How you can utilize the blog post depends on the organization, some companies forget to update their old information and some update from time to time. Make sure you track all the results and check from where the traffic is coming on your website. Then plan accordingly as per the results.
Effective blogging will help you to nurture leads, then capture and engage with new and existing customers. If done correctly, your website’s blogging hard work may produce the most profitable results for your business. But also remember the benefits of guest blogging on relevant websites within your industry.
This can compound your content marketing efforts while providing all of the six benefits above.
Suprotik Sinha is the Content Writer with Synkrama Technologies. He writes about technologies and startups in the global enterprise space. An animal lover, Suprotik, is a postgraduate from Symbiosis Institute of Mass Communication (SIMC) Pune. He carries 6+ years of experience in Content Writing, and he also worked in mainstream broadcast media, where he worked as a Journalist with Ibn7 ( now known as News18 India) and Zee Media in Mumbai.