5 Innovate Ways to Attract New Customers to Your Startup
| 3 minutes read
As an entrepreneur, you always work for your startup’s growth. From day one, you consider and make decisions as per the company’s requirements. In our previous articles, we covered how to start a business and how to run it successfully?
If you want to grow and expand your innovative startup, you need customers/audience. They can make or break any business; if you don’t have your customers, who will buy and use your products and services?
Being a startup attracting customers is one of the most challenging parts, but dedicated startups do that. If we talk about customers, there are two challenges.
- Attracting new customers
- Retaining existing customers for long term
If you successfully deal with both situations, no one can stop your business from growing. Make sure your business is relevant before targeting your customers and clients. New customers add wings to your business growth and increase your overall profits.
But before we get too tactical with how exactly you can do that, it’s worth pressing a slight pause and doing these things first:
- Identify what kind of people you’re looking to attract (target customers)
- Understand your customer’s buying process (purchasing behavior)
- Set quarterly and annual goals for the number of new customers you need (setting target)
- Actively engage with people in your target market on their preferred social/communication channels (search, social media, text message, email, etc.)
We hope this helped you understand what things you need to figure out immediately. Now let us jump into the primary part of the article.
5 Ways to Attract New Customers to your startup
Whether you’re a new business or have been in operation for several years, getting more customers is probably your top priority for every company. However, if you fail to attract new customers or find it challenging to retain the existing customers, kindly read till the end to get the most benefits.
1. Offer New Customers Discounts and Promotions
Consumers today are still looking for value and discounted deals. Attract them into your business by offering introductory discounts or having specials such as buy 2-get-1-for half-price or some other attractive discounts. You might have noticed that during the sale or big billion days of Flipkart and Amazon, their sales go 10x times more than their normal days of business.
Therefore, discounts and attractive coupons help increase the sales of the products, and it also helps to flourish your business.
2. Determine Your Best Channels to Attract New Customers
Businesses should meet potential customers on the channels they frequent most. For example, are they on social media? Would they prefer email? Meeting in person?
You can determine how your customers prefer to be contacted by gathering data from your existing customers. However, don’t put all your eggs in one basket – customers join several new platforms every day, and a multi-channel marketing strategy is always best for attracting new customers.
3. Use Direct Response Marketing
Direct response marketing gets potential customers to complete specific, quick actions on the spot. For example, use direct response marketing to get targeted customers to choose from your email list or give other contact information through a lead capture form. This allows you to reach them through methods and nurture them towards making a purchase.
Consider giving free information, like an ebook or downloadable template, in exchange for contact info. And be sure to target your messaging to your ideal audience’s main pain points. For example, we had covered the article Growth Marketing Strategy in 2022; you can read it to get the complete information about marketing.
4. Get on ‘Google My Business’
Google My Business (GMB) is one of the best (and free!) search engine marketing tools for businesses targeting local customers. Why? Because most people are searching for products and services near them. Whether it’s a place to eat or a new doctor, Google gives local listings prime placement in search results. Also, consider that 77 percent of people who search on their mobile go on to visit a related business within a day, with 30 percent of those visits resulting in a purchase. So if you operate a local business of any kind, getting properly set up on Google my Business is a no-brainer.
5. Useful Quizzes
If you’re looking for ways to attract new customers, you need to look into implementing helpful quizzes into your marketing strategy.
By organizing a quiz that genuinely speaks to your audience’s pain points—and showing them just a glimpse of the solution you offer—you can provide accurate insight into your customer’s problem. Plus, just wording your quiz properly will build trust in the customer and warm them up for your newsletters’ welcome email.
With referring to the above information, we’re sure you will successfully attract your new and retain your existing customers if you follow these points.
Pro Tip: Don’t impose your choice on customers, understand their problems, and find what they want and expect from you; then only you will get your customers. Understand the pain points and fix them with your product and services.
Suprotik Sinha is the Content Writer with Synkrama Technologies. He writes about technologies and startups in the global enterprise space. An animal lover, Suprotik, is a postgraduate from Symbiosis Institute of Mass Communication (SIMC) Pune. He carries 6+ years of experience in Content Writing, and he also worked in mainstream broadcast media, where he worked as a Journalist with Ibn7 ( now known as News18 India) and Zee Media in Mumbai.