5 Reasons Why Startups Should Invest in Mobile App
| 3 minutes read
Why Startups Should Invest in Mobile Apps
Did you know? Over 2.7 Billion people use smartphones today. And the mobile app market is at its peak. Therefore you get an outstanding chance to transform your startup into a brand. So, you’re gearing up for the entrepreneurship race and working hard to turn your idea into a million-dollar business. To fulfill this, you have to work on many parameters. But, one of the most important things is the mobile app strategy. Converting a business into a brand is the prime reason why startups should invest in a mobile app.
In the last ten years, the online digital world has taken over the business industry, with mobile apps holding a respectable share. By analyzing the current scenario, every startup must incorporate mobile app development into its business plan.
With the continuous development of technology, users have shifted their interest to mobile platforms. Every company is trying to develop its mobile application for users. These startups and multi-billionaire companies have understood that a mobile app market increases your revenue and helps build your brand value and for startups. Still, it also helps to recognize your startup as a brand.
To access a large number of users with minimum effort in less time, you must invest and own an app for your business. Below, we will discuss five crucial reasons to justify why you should invest in a mobile app. Kindly read till the end to understand the overall reason. Let’s find out:
Increases Customer Engagement
To make a product successful, every startup needs to connect to its potential customers on a large scale. With time, the process of imminent users have changed; the digital methods are more useful today, with mobile apps at the top of the list.
It’s a fact that a country like India, where more than 70 crores of people hold a smartphone today, makes mobile apps the biggest platform to target a large number of users with minimum effort. Only a mobile app makes it possible to communicate directly with millions of users and learn more about them.
To successfully interact with your potential users, you need to provide them with the most efficient channel. A mobile app serves as the fastest and most convenient medium for users to learn about a brand and the product you’re offering. This smooth process helps increase the conversion rate that eventually boosts your startup business’s overall revenue.
According to the latest survey, 70% of the users decide to purchase anything depending on how a brand treats and communicates with them. Besides, mobile apps allow you to offer transparency to the users and show your products more efficiently.
Converting a business into a brand is one of the primary reasons why startups should invest in a mobile app. A user will only approach you if he/she has heard about you before; therefore, a strong brand appearance is a must to maintain the users’ trust. Besides, a mobile app contributes to your company’s influence and makes it more authentic in the users’ eyes.
Having an appropriate mobile app will help you take your business up by providing the industry’s recognition as a capable brand.
Helps To Improve Your Product And Services Through Feedback
One of the biggest losses of relying on your business’s web version is that you will never know what your users think about your service. A small business can’t carry out a big survey or communicate directly with the users. However, a mobile app allows you to ask users for their feedback. Feedback opens the pros and cons, and you detect the problem quickly; also, you get an idea of what the user wants and what you need to do to fix the situation in the next update. With direct feedback, you can work on the issues and make sure that your users get whatever they want.
Easier Market Research
Market research is essential to businesses. Mobile apps can quickly and effectively collect consumer data and consumer preferences. This will help you present them with content that they’re interested in, giving them a user experience tailored to their needs.
For example- if you are using an Amazon app, and as per your last search products. You may have observed that, the products in which you had shown interest, that are reflecting on your screen. Indirectly it encourages users to buy the product.
The process is done on the basis of market research by collecting consumer data.
All in all, having a mobile app for your business should be your topmost priority for multiple reasons. Ensure you hire the best mobile app development company to carry out these processes and make a unique app to reflect your business.
Suprotik Sinha is the Content Writer with Synkrama Technologies. He writes about technologies and startups in the global enterprise space. An animal lover, Suprotik, is a postgraduate from Symbiosis Institute of Mass Communication (SIMC) Pune. He carries 6+ years of experience in Content Writing, and he also worked in mainstream broadcast media, where he worked as a Journalist with Ibn7 ( now known as News18 India) and Zee Media in Mumbai.