Concept

Market research hacks are something every startup looks at; it helps companies to give the proper vision, which leads to growth.

We all like to think that we are responsible for our decisions. However, anyone who reads or analyzes social science, or listens to the Hidden Brain podcast, knows subconscious factors are swaying our choices. 

Shari Levitin is the author of Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know. She writes: “When companies connect with their customers’ deep emotional motivators, the pay-off can be huge.” Her book details her lessons from many years of sales and leadership training, centering on the ‘core emotional motivators’ that companies must uncover to sell. 

Introduction

The first and foremost thing is to analyze your idea and plan. Then, you have to think about long-term success. And to begin with, be realistic and decide what you’re going to sell? Is it a popular product? How many competitors do you have? How do you see this product market in the next five years? Then, if you want a positive output, start working on the Product Marketing Strategies.

These are some questions we will try to unlock for you. However, market research is critical in finalizing the roadmap before stepping further. To answer the above questions, check out those trendy products and, at the same time, analyze how it influences the lifestyle of the people. 

Making any products without any research is a waste of time and money. For example, if you plan to manufacture a phone, you first have to analyze what you’re offering, what others are lacking, and what others are offering you’re lacking. Are those missing specifications a game-changer? How will you develop a more advanced software OS? What will be your selling point, camera, processor, or screen? Who will be your target audience? These are a few questions you have to settle down as soon as you step into the following process. When you Turn Your Idea Into a Product things become easy to make decisions.

Conduct a Market Analysis for the latest Product

Some people can develop products that people love, irrespective of what the market says. Let’s take the example of Henry Ford and his quote about fast horses.

This type of non-calculated success is still possible but less likely. Today’s markets are flooded with the latest product innovations. To succeed, most unique products will need to address a market need or void.

Brands should conduct a market analysis for a new product that uncovers gaps in the competitive landscape.

Companies should continuously listen, understand, and engage with the market to do this. It’s the best way to avoid expensive product development faults that can cost a brand its reputation.

Porter’s Five Forces is a simple but effective way to understand how competitive a market is and identify a winning strategy. It examines five forces that make up the competitive environment:

1. Competitive rivalry | number and strength of competitors
2. Supplier power | how much influence could suppliers exert over your offering or price
3. Buyer power | how easy is it for buyers to switch to a rival
4. The threat of substitution | how likely is it that a customer will find a different way of doing what you do
5. The risk of new entry | how difficult would it be for new competitors to enter the market

Look For Competitors

This is where you might feel conscious if you’re a business owner because if you’re stepping into the business, you will face your competitors. Do not panic; your competitor may improve your product and services. There is healthy competition all around. Everyone is trying to prove their product superior; businesses are continuously working to improve their product and services. 

If you’re in a startup company and new to this market, try to look for competitors, their failure, or their success, and it might inspire and help improve your product and services. Learning from someone’s negligence or learning from their success is not a bad idea. Overall, customers will enjoy the best product and services you offer. Therefore it is necessary to have your competitors rotate the wheel of improvement. 

How your product/service will be different from your competitors?

Developing a product that is different from the competition is essential. Still, to make sure your product sells, you will require users feedbWhetherether you’re preparing to launch your first product or are thinking about bringing on a second one, you need to reconsider differentiation. If your product doesn’t stand out from your competitors by some significant difference/margin, you’ll notice that sales are difficult to come by. Differentiation is what helps customers see you. The last thing you want is to create a different product that turns out to be very much different from the previous product.

The problem is that so many sellers are often selling the same product as their competitors. They’re not using exclusive technology or a secret formula. They’re only finding a manufacturer who makes a product within the niche, then trying to sell it for themselves.

Three Different Ways to Differentiate Your Product From Competitors

1. You can differentiate your product by branding

Branding is not a guarantee for increased sales. You can hire the best graphic designer, but you won’t go far if you put the most remarkable logo on a shoddy product.

However, if you recognize that your product is the same as your competitor, you might be able to achieve the upper hand with better branding. For example, the ingredients inside the cup may be the same, but you can decorate the cup better.

2. You can differentiate your product by adding a simple feature or ingredient

If your manufacturing source can customize your product, you may be able to determine your creation by adding a specific element or ingredient. Again, it isn’t required that you make a significant change, but one change in the design could greatly contrast other brands.

3. You can differentiate your product by highlighting a feature

There are two ways companies advertise their product, first, who sells the product with their name, and second, who highlights extra features with the product name. Highlighting features allows consumers to think and research your product. In the end, it is commonly found they purchase before they wrap up. Writing the brand and quotation won’t work until and unless you are a big brand, but highlighting features and adding extra details appeals to customers for small businesses. 

This way, you can differentiate your product from competitors in the market. Also, Product is Important for Startups because this is what you will offer to your potential customers.

Summary

If your business involves selling any kind, you must understand why people choose to buy something. Then, use these reasons to differentiate and give a reason why customers should buy your product. 

You don’t want to use deceptive marketing and make false promises, but you can play on the value of your product and spell out why people should consider buying from you.

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Karan Jain

Born in the family of entrepreneurs and have inherited the same. Started building applications in order to pay for my tuition. Later founded a tech company, marketing agency, and media outlets.