‘Good American’ A New Generation Lifestyle Brand for Woman Who Wants to Make the Most of Herself, Inside and Out.
| < 1 minute read
Headquartered in: Los Angeles, California, United States
Founders: Emma Grede and Khloé Kardashian
Founded date: October 2016
Rooted in premium denim and fitness wear, the Good American offering has expanded to include dresses, outerwear, and swimwear. All of these have been thoughtfully designed to fit and flatter all body shapes (product sizes range from 00-24).
As Emma says, “We believe everybody deserves to be shown off. Fashion should be made to fit women, not the other way around. Body ideals really have shifted in the last few years.”
The brand appeals to women who not only want to feel good and look good, they want to do good, and in the same vein, the label donates proceeds from every item sold to Step Up, an organization that helps girls to fulfill their potential. We learn more as Emma discusses the brand’s target audience, aesthetic, and fit-first philosophy.
Born in the family of entrepreneurs and have inherited the same. Started building applications in order to pay for my tuition. Later founded a tech company, marketing agency, and media outlets.
About the author
Born in the family of entrepreneurs and have inherited the same. Started building applications in order to pay for my tuition. Later founded a tech company, marketing agency, and media outlets.
