San Francisco Based Startup ‘Modern Fertility’ Simplifying Fertility Hormone Test At Home
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Headquarter: San Francisco, California, United States
CEO: Afton Vechery
Modern Fertility is a women’s health company that empowers all women to make informed decisions about their health, starting with fertility. Modern Fertility takes the same lab tests previously confined to infertility clinics and makes them more accessible by enabling women to administer a finger-prick at home or going to a nearby lab for a traditional blood draw for a fraction of the cost. By educating women and arming them with powerful information about their reproductive health, the company is closing the fertility information gap and enabling women to have more data for decision-making. Co-founded by Afton Vechery and Carly Leahy, Modern Fertility has raised a total of $7 million to advance fertility science so women can learn more about their bodies on their own terms.
“The fertility space needs to catch up, and a huge part of what we’re focused on is moving fertility science forward,” says Vechery. “So much research is primarily done on these women who are having issues; Modern Fertility is interested in flipping that around.”
Through online fertility seminars, user forums, quizzes, and doctor-discussion guides, the company aims to become more than a test provider, but a hub for open communication about an often uncomfortable topic.
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Nutty Gritties is a category creator and leader in trail mixes and flavored nuts in India. Along with our strong online presence, we are also available in over 2000 touch-points offline, including retail, modern trade, vending machines, corporates, railways, and airlines. The main expectation from this position is to amplify the digital presence.