5 Advantages of Social Media Marketing for Startups

Suppose you want to promote your business/startup. In that case, you should know the importance of social media marketing for startups because it is a secret weapon. It is a powerful tool that has enabled companies to reach out to potential customers. It also helped businesses to grow their reputation and increase sales figures.

It doesn’t matter how creative your idea is; to achieve success; you need to hit the bull’s eye; we mean hitting the target customers. As per a report, 97% of marketers use social media, and 78% of salespeople outsell their peers by using social media for their business. In this digital age, partnering with a specialized social media agency can be a game-changer, helping you navigate the dynamic landscape of online platforms. However, on the downside, as per the report, 50% of small businesses aren’t using social media to promote their business. That’s an alarming number. Even more concerning is that an additional 25% don’t plan to use social media in the future. It’s evident that leveraging the expertise of a dedicated social media agency could be the missing piece in maximizing your business’s online presence.

There is a disconnect between those seeing the benefits of social media and those struggling to get started. So, you’re about to learn how social media marketing can help build your startup. And we will list some social media marketing benefits/advantages that will surely help you in your startup/businesses in the real world.

Therefore stay with us till the last to understand the full-fledged benefits, hold a cup of coffee and keep reading.

1. Increase Your Brand Awareness

2. Drive More Traffic

3. Improve SEO Rankings

4. Grow Your Brand Loyalty

5. Cost-Effective

Let’s Begin Advantages of Social Media Marketing for Startups:

1. Increase Your Brand Awareness

Social media is one of the most cost-efficient digital marketing methods to increase your business visibility, sales, and brand recognition—social media strategy helps to engage maximum with a broad audience.

To get started, create social media profiles for your business and begin interacting with others and answering their queries. Then, get employees, business partners, and sponsors to “like” and “share” your page. Simply having people interact with your content will increase brand awareness and build your reputation as a business. Each shared post will be introduced to a new network of individuals, leading them to become potential customers, and the more people who know about your business, the better. Over 91percent of marketers claimed that their social marketing efforts significantly increased their exposure by investing only a few hours per week. There is no doubt that by simply having a social media page, your brand will benefit, and with regular use, it can generate a broad audience for your business.

2. Drive More Traffic

Without social media marketing, your website traffic will be limited to regular customers. The people familiar with your brand are likely searching for the same and repeated keywords you already rank for. Without marking your social media presence with the marketing strategy, you are losing your customers, who could be your loyal customers for a long time.

Every social media profile you add to your marketing mix is a gateway to your website. Every piece of content you post is another opportunity to acquire a new customer. The social media platform is a melting pot of multiple types of people with various behaviors and backgrounds. Different people come with different needs and different thinking. Syndicating your content on as many platforms as possible enables these individuals to reach your company organically. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook. Still, millennials could begin their search by using a different social media platform because they search for products differently. Thus, you can open your business to a wider variety of versatile consumers globally by marketing on social media.

3. Improve SEO Rankings

Although posting on social media might get your business some amount of traffic. At the same time, Search engine optimization (SEO) is vital for increasing page rankings and gaining traffic to your business website. While social media doesn’t directly increase SEO rankings, a report by Social Media Examiner states that more than a 58percent of marketers who have been using social media for more than a year or longer still see improved SEO rankings. If your keywords rank among the top positions, they will revolutionize your traffic and positively impact your business. We know everyone uses Google to search for information; generally, visitors don’t navigate after the first ten results (Page 1), and they avoid going to the second page. If your startup doesn’t rank on page 1, you need to change or adjust your SEO strategy. To give yourself a better chance of ranking through social media, create high-quality content because the content is always a king to appeal to customers and targeted keywords. Content such as Guest posts, blogs, case studies, and business information will help you achieve this.

Once you publish high-quality content, you begin to build a community where followers will like and share your content with their followers, and through this chain sequence, you get publicity and brand promotion. But, most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help increase search engine rankings directly.

Also Read: Content Strategy for Startups: A Marketing Guide

4. Grow Your Brand Loyalty

One of the primary goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is essential to regularly engage with consumers and begin developing a bond with them, like showing them that every customer is important to you. For example, when One Plus launched, they connected well with the customers. They asked what extra features or improvements were needed in the One Plus smartphone, and you won’t believe the sales went all-time high because they created an environment where every customer feels important and unique. So try to develop that connection with your customers over social media.

Social media is not only about publishing or promoting; it is also a platform where your customers can communicate directly with the business. The millennial generation is known for being the most brand-loyal customers of all. Born between the early 1980s and the early 2000s, millennials are the largest generation in US history — and will soon completely consume the market. Studies show that this segment of customers is 62% more loyal to brands that directly engage with them on social media. Since these technology natives require communication with their brands, businesses must implement social media marketing to get the attention of their most influential consumers.

5. Cost-Effective

This is the option that the majority of startups are looking for, which is cost-effective. Creating a profile on social media is free, and when it comes to paid advertising or promotions, it depends on your budget and how much you want to spend. But whatever options you choose, the cost is comparatively low compared to other marketing tactics.

Being cost-effective is advantageous because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses. If you decide to use paid advertising on social media, start small to see how many results you get and analyze the differences. Then, once you become a pro, fine-tune your strategy and increase your budget. By spending a small amount of time and money, you can significantly increase your conversion rates and eventually get a return on investment on the money you initially invested.

Over to you

Before we wrap, do you know around 60 percent of the population in the US are influenced by the advertisements they see on social media? Few reports also suggested that people trust and get influenced when they see your brand on social media, and they get so convinced that they click on your website and buy the products you offer.

There are two benefits: first, your website is getting traffic and improving your search ranking. Second, your sales are rising, which directly helps grow your business. And the final question is what makes these things possible; the simple answer is Social Media Marketing.

Next, you might think you’re new to the business and don’t have enough budget. Will it work? Social media marketing will cost you less when compared to agencies; start promotion by investing a small amount and after a few days of analysis.

Finally, to survive in a competitive world, you can’t ignore social media marketing for startups. Overall, a brand promotion on social media is very effective for brand recognition and business growth.

Karan Jain

Born in the family of entrepreneurs and have inherited the same. Started building applications in order to pay for my tuition. Later founded a tech company, marketing agency, and media outlets.