5 Ultimate Strategies to Boost Your Personal Branding
| 4 minutes read
If you use ultimate strategies in Personal branding, then it is one of the best ways to reach more audiences, and it helps to create a global persona.
Your audience wants to feel connected to you, and that connection helps build trust.
One of the questions business entrepreneurs initially face is what they aspire to be. Do they want to be a competitor and consider the same old marketing tactics followed by others? Or do they want to experiment with something new and keep themselves different and unique from the rest?
It becomes important not to make mistakes to your personal Branding and PR of Your Startup because a mistake takes ample time to start from the beginning.
Here you need to focus on one thing you can’t offer monopoly products and services to customers because, in every field, there is competition. Selling a similar product with your brand is fine here; it matters how you sell it.
What Is Personal Branding?
Personal branding is the process of intentionally creating and influencing the public towards your brand and creating an environment where the public will buy your products and accept your services. This is mainly done to show they are superior and unique in the industry by increasing their reputation in the market.
Meanwhile, your audience will always be there by your side, thanks to the trust and credibility you inspire in them.
Now that you know why your business should stand out from the crowd, here are the 5 ultimate strategies to boost your Personal Branding.
1. Define your Audience
This is the first thing you need to consider by defining your audience. Once you get an idea about your audience, things go pretty quickly because you start using maximum reach and buzz techniques. For instance, if your target audiences are industry experts, you might want to reach out to them via personal visits rather than phone calls or emails because they might not reply to your calls or emails due to their busy schedules.
Contrarily, if they are the general public, you would like to get your message through as clearly and quickly as possible.
The quicker you define your audience, the better use of resources you can make. It will also allow you to eliminate any confusion that might come across while building your reputation in the market.
2. Insert Personality Into Your Personal Brand
The first step is about defining your audience.
The second step is about what you personally bring to the table. Your point of view will help differentiate you from your competitors. Overall it’s your brand, and it’s important to reflect that personality to your brand. For instance, iPhone manufacturer Apple, whatever they launch via marketing and aggressive branding, people automatically think it would be costly. So this is the personality of Apple, they charge high, but they offer quality products.
After defining your audience, you can inject your personality into your brand and appeal to the masses.
3. Tell a Story
If your personal brand isn’t telling a story, you’ve already lost half of your potential audience. Telling a story is an emotional way to connect and engage your audience.
Allen Gannett, chief strategy officer at Skyword and author of The Creative Curve, explains it best:” The most effective personal branding strategy these days is to build an actual narrative – single character monologues are boring in Tinseltown and even more tedious for your personal brand.” No one wants to hear you shout about your brand into the social media void, so create a story around your brand that your audience can engage with. Allen regularly meets and chats with his audience in airports worldwide, further developing his warm and friendly personal brand.
4. Social Media! Use It To Communicate With The Media
While journalists and writers receive hundreds of emails from publicists and entrepreneurs, they take the time to read every one of them. Also, writers enjoy dealing with the same people repeatedly, so if you have an idea, social media could be the best option to communicate with the media, and they would love to help you whenever needed.
Keep in mind that you don’t have endless opportunities to pitch, so make every one count. We recommend Twitter, where you can pitch and send invitations to meet with people who fit the story they want to write.
This is a terrific approach to get your tale in front of writers if you’ve been engaging with their posts. Even if your story isn’t a good fit, asking if you can make an introduction to someone who might be a better fit will save the journalist time.
5. Create and Redesign Your Own Personal Site
Look: there’s a TON of noise out there.
You’ve probably already heard all the statistics. Like the one that says there are five to six million blog posts published daily.
This means your blog needs to be extraordinary and informative; also, you need to publish your blog frequently. At least twice a week.
Continually putting out good stuff under your name creates that connection between you and the topic target you’re aiming at.
Here’s what we mean.
Google “Unboxing Startups.”
You can read our content all over Google and on our website.
Ranking on Goggle’s first page is a big challenge because millions of blogs are published on the same titles. Therefore things go challenging and frustrating.
At last, if you want to grow and want to raise your brand and engage customers, you should start focusing on personal branding. With the above information, it is clear that you can glorify your brand by building a reputation and offering more to your customers by using these five strategies.
Suprotik Sinha is the Content Writer with Synkrama Technologies. He writes about technologies and startups in the global enterprise space. An animal lover, Suprotik, is a postgraduate from Symbiosis Institute of Mass Communication (SIMC) Pune. He carries 6+ years of experience in Content Writing, and he also worked in mainstream broadcast media, where he worked as a Journalist with Ibn7 ( now known as News18 India) and Zee Media in Mumbai.