Wardrobe, a E-commerce App Which Allows You to Buy and Sell Luxury Clothes
| < 1 minute read
- Industry: Fashion
- Funding: $1.5M
- Investors: Ludlow Ventures
Consider Wardrobe as your fashion closet. The e-commerce app lets people borrow luxury clothes, sell used luxury clothes, and share ideas on designing custom clothes. Wardrobe is eco -friendly, convenient, and affordable.
Adarsh Alphons founded wardrobe after an epiphany about just how many clothes in his own house went mostly unused. In fact, the WSJ suggests that most people only wear around 20 percent of their wardrobe regularly. Alphons says that the average woman has 57 items of clothes in her closet that she doesn’t even wear once a year.
So began Wardrobe.
It is a peer-to-peer rental marketplace for vintage, designer, and luxury brand clothing. However, unlike Rent, the Runway, or other sharing economy fashion platforms, It uses dry cleaners as hubs for the inventory. This allows the company to scale more quickly from geography to geography and remain lean without taking on the risk of big warehouses and complicated logistics around shipping.
Here’s how it works:
Folks who want to rent their clothes on Wardrobe fill out a few answers to questions and receive a shipping label in the mail. Once their clothes are approved, they’re sent to a local dry cleaner where they wait to be rented for either 4, 10, or 20 days.
Wardrobe HQ handles everything from storage to shipping to photographing the pieces for the app. The clothes owner makes between 70 and 75 percent of the rental cost after the cost of dry cleaning