‘Pinterest’ an American Image Sharing Service Designed to Enable Saving and Discovery of Information on the Internet Using Images in the Form of Pinboards
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Pinterest is a visual bookmarking tool for saving and discovering creative ideas. It helps its users to discover and do what they love–including recipes, arts and crafts, clothing, and home projects. Its site and app allow its users to save and post images on different boards, categorized and curated to each user’s individual tastes. Users can also follow boards created by other users and re-post (or “pin”) items to their own boards.
Pinterest grew to become an $11 billion business by focusing relentlessly on the company’s users, not the users it thought it should have. What’s fascinating about Pinterest is that it was the first online product that leveraged how we interact with things in the real world to help users organize their digital lives.
In many ways, Pinterest was the exact opposite of Facebook, Twitter, and Snapchat, everything which was hot at the time. Unlike these platforms, Pinterest focused on curating only images and not on real-time content. One of the major reasons this image platform became such a huge success was that users would hold regular meetings with their limited users in the beginning. In contrast, this was an unusual practice, which helped the platform grow as the online network’s ability to absorb its users’ changes.
Suprotik Sinha is the Content Writer with Synkrama Technologies. He writes about technologies and startups in the global enterprise space. An animal lover, Suprotik, is a postgraduate from Symbiosis Institute of Mass Communication (SIMC) Pune. He carries 6+ years of experience in Content Writing, and he also worked in mainstream broadcast media, where he worked as a Journalist with Ibn7 ( now known as News18 India) and Zee Media in Mumbai.
About the author
Suprotik Sinha is the Content Writer with Synkrama Technologies. He writes about technologies and startups in the global enterprise space. An animal lover, Suprotik, is a postgraduate from Symbiosis Institute of Mass Communication (SIMC) Pune. He carries 6+ years of experience in Content Writing, and he also worked in mainstream broadcast media, where he worked as a Journalist with Ibn7 ( now known as News18 India) and Zee Media in Mumbai.