‘Ninjacart’ a Business-to-Business Fresh Produce Supply Chain That Connects Farmers, Manufactures, And Brands to Retailers Directly
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Headquarters location: Bengaluru, India
Founders: Thirukumaran Nagarajan, and Vasu Devan
Ninjacart is a company that is aiming to disrupt the fresh produce supply chain. As Ninjacart undertakes the risk of picking up the fruits and vegetables from the farmers and delivering them to the small retail outlets, its revenue is largely dependent on the commission it earns from the entire transaction. According to this startup, the farmers are able to earn better remuneration since there is no involvement of middlemen and there is a guarantee of a steady demand.
The vision of Ninjacart is to build India’s most efficient and largest Supply Chain platform and improve the lives of producers, businesses, and consumers in a meaningful manner. They are focused on making the Ninjacart innovation more accessible to the most fragmented parts of society. The company intends to leverage our strengths and resources to innovate for new product categories and customer segments while solving complex supply chain problems.