Cricket Expert Harsha Bhogle Invests in Sports Gaming Startup Akhada
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Cricket commentator and expert Harsha Bhogle has invested an undisclosed amount in gaming startup Fantasy Akhada, and will be the brand’s face for the next two years, the company said on Friday. Fantasy Akhada founder Amit Purohit said that onboarding of Bhogle as an investor will boost subscribers’ confidence towards the platform, while the startup will continue building technology to serve the gamers on the platform.
“I have realized that during a cricket match, everyone wants to join the game. While limited people can play on the ground, several fans engage in the game online through various sorts of games. There fantasy gaming is growing and it is good to invest in something which is growing,” Bhogle told PTI.
Founded in January 2020, Fantasy Akhada claims to have gained around 1 lakh customers in the last 8 months. “We have a lot of active users. We are very focussed on activities that we do for the retention of users. People want to quick withdrawals of their rewards otherwise they become restless and retaining them becomes a challenge. We want to focus on retention of users and with Harsha coming on board credibility factors go up significantly,” Purohit said.
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Nutty Gritties is a category creator and leader in trail mixes and flavored nuts in India. Along with our strong online presence, we are also available in over 2000 touch-points offline, including retail, modern trade, vending machines, corporates, railways, and airlines. The main expectation from this position is to amplify the digital presence.