‘Allbirds’ is an Apparel and Fashion Company that Specializes in Manufacturing Eco-Friendly Wool Shoes

Founder: Tim Brown

Allbirds is a New Zealand-American company that designs and sells footwear and apparel. Allbirds’ first shoe was the Wool Runner, which is made from New Zealand superfine merino wool. The company claims to keep the brand as eco-friendly as possible and is a certified B Corporation. In March 2018, the company started offering its footwear with eucalyptus tree fiber.  In 2020 they launched their first apparel line for men and women made of sustainable materials.  AllBirds is part of a direct-to-consumer model boom that act as both maker and seller, in order to avoid the low margins commonly associated with the wholesale selling model.

The company is driven by a mission to prove that comfort, good design, and sustainability don’t have to be mutually exclusive. Its commitment to making better shoes in a better way is fueled by a belief that the shoe industry needs to focus less on flash and more on thoughtfulness.